Subaru’s 2020 Gross sales Numbers In The UK Are Embarrassing


“What are you able to say? It is simply an embarrassing quantity. There is not any extra context, to be trustworthy.” Nevertheless, Hurtig defined that Subaru UK had a “very excessive registration quantity” in December 2019,” inflicting “a giant backlog” in 2020. The corporate additionally pre-registered a lot of its automobiles in 2019 earlier than the stricter emissions laws got here in January 2020 to keep away from paying fleet-average emissions fines. These autos had been offered as discounted pre-registrations.

Subaru’s goal buyer base did not assist, both. “Our audience, is, to be trustworthy, older individuals,” mentioned Hurtig, who’re most in danger from the illness. Hurtig additionally cites points with Subaru’s seller community within the UK as a contributing issue to its disastrous gross sales. “We’d like the precise sellers,” he mentioned. “It comes again to that. We will have the perfect advertising and model consciousness, but when the sellers aren’t on the identical web page, it is ineffective. So this needs to be developed hand-in-hand.”

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