Spotify plans to launch in over 80 more countries

The Spotify app on an iPhone.

Fabian Sommer | car alliance | Getty Images

Audio streaming service Spotify plans to almost double its geographic footprint and launch to 85 more countries and add 36 languages ​​to its platform during the process.

The Swedish company announced the international expansion on Tuesday at a live streaming event with Justin Bieber, Prince Harry and Meghan Markle.

Spotify said the expansion, to what is largely seen as developing countries across Asia, Africa, the Pacific and the Caribbean, will enable billions more people to use its platform.

In the next few days, Spotify will be launched in countries such as Nigeria, Tanzania, Ghana, Bangladesh, Pakistan, Sri Lanka, Bhutan, Samoa, Jamaica, the Bahamas and Belize.

“These features represent Spotify’s broadest market expansion to date,” said Spotify. Following the expansion, Spotify will be available in over 170 countries.

Launched in 2008, just one year after the first iPhone was released, Spotify has garnered 345 million active users each month in 95 countries. Of these, 155 million are premium-paying subscribers.

While Spotify started as a music streaming platform, it now allows people to listen to podcasts, audiobooks and meditations.

Stockholm headquarters has spent hundreds of millions of dollars to secure exclusive podcast series including a new show from Barack and Michelle Obama that will feature Bruce Springsteen.

Competition with technical giants

Spotify faces stiff competition from Apple, Amazon and Google, which has launched its own streaming services for music in recent years.

The company’s biggest competitor is probably Apple Music, and Spotify is involved in a bitter antitrust dispute with Apple. Spotify does not think it’s fair that they have to pay Apple a commission, or what they see as a “tax”, when users subscribe and pay for their service through Apple’s App Store. It lodged a complaint with the European Commission in March 2019 and an investigation is under way.

Spotify’s share price fell 4% to $ 350 on Monday and it fell another 0.5% to $ 348 in aftermarket.

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