That is how we imagined it went down: It is Detroit, 1954. Six males in costly gray fits are sitting in a superbly furnished workplace. One of many males is consuming espresso served by a fairly secretary, they usually watch her depart in silence. The opposite 5 are consuming their first whisky of the day and smoking Fortunate Strike cigarettes.
“We have to promote automobiles to ladies,” the espresso drinker says, “What do ladies like?”
“Pink,” says one of many whisky drinkers.
“Make-up,” says one other.
“Gold,” says a 3rd.
“Purses,” says the fourth.
The fifth simply shakes his head. He’s baffled by the query.
“Wonderful,” says the espresso drinker, “We’ll name it La Femme. Now, let’s get lunch. I would like to make use of my expense account, or I will lose it.”
Thus, the Dodge La Femme was born with its two-tone white and pastel pink paint end and fitted keystone-shaped pink calfskin purse with a gold badge. The purse contained a powder compact, lipstick case, comb, change purse, cigarette case, and a lighter. Round 60 exist from its two-year manufacturing run and it is thought that beneath 2,000 have been made in complete.
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