Grasp & Dynamic and Aways journey assortment lacks flights
The sound specialist Grasp & Dynamic and the baggage model Away supply a capsule assortment, from headphones to a day pack, with revenue that advantages the music group affected by the pandemic
A brand new collaboration between one in every of our favourite suppliers of design-driven headphones, Grasp & Dynamic and the tailored baggage producer Away, longs to start out touring once more. It is probably not an optimum time to arrange a journey accent, however the story here’s a shared design values, supplies and ethos. The vary consists of cross-brand baggage in supplies resembling leather-based and aluminum, in addition to specifically marked headphones and earphones.
Gone X Grasp & Dynamic’s MW07 Go True wi-fi headphones, £ 229, match snugly of their suitcase-inspired anodised aluminum suitcase
We requested CMO’s Selena Kalvaria and Grasp & Dynamics founder and CEO Jonathan Levine concerning the partnership, initially with the query, why now?
Selena Kalvaria: There’s an natural connection between journey and sound – sound enhances the journey expertise by letting us loosen up, get power, escape or focus. We’ve at all times had a purpose to collaborate in a collaboration that speaks on to this necessary, sensory a part of the journey. Being an authority within the sound house was the Grasp & Dynamic dream associate to stay out the imaginative and prescient.
Jonathan Levine: We’ve at all times thought of our headphones and headphones as journey merchandise in addition to audio gadgets – they’re constructed to maximise enjoying time throughout lengthy flights, to really feel mild and cozy throughout longer listening and naturally to make sensible sounds. Working with a journey firm felt very pure for us. We have been notably happy to work with Away, not solely as a result of they’ve an iconic product, however as a result of they put a lot thought into their design and think about the top shopper in each a part of their product.
Background *: What are the fabric and technical relationships between the 2 manufacturers?
Selena Kalvaria: If you consider main manufacturers within the sound house, Grasp & Dynamic undoubtedly tops the listing. There’s such an consideration to element of their technique for designing lovely and technically refined merchandise. When it got here time to create a unified imaginative and prescient for the gathering, the method was seamless as a result of we at Away worth so lots of the similar parts. Our manufacturers share a love of considerate, clear design and use lots of the similar supplies in our core collections, together with aluminum and leather-based.
Jonathan Levine: We’ve at all times been a fan of what Away creates – each element is designed to be comfy, lovely and sturdy. The sort of dedication to design is a typical thread between our two manufacturers and might be seen all through this capsule assortment. We each have an analogous pure design aesthetic, in addition to signature leather-based and aluminum kinds, so it was very simple to see the shared imaginative and prescient from the start! Due to this, we have been in a position to marry our most completed merchandise with Away in a extremely natural approach. We take the identical strategy with our expertise.
Gone X Grasp & Dynamic’s MW65 Energetic Noise Canceling Wi-fi Headphones, £ 479, in Anodized Aluminum and Tan Leather-based
W *: How has the altering world affected cooperation?
JL: The journey world (and the world generally) has modified rather a lot since this assortment was first conceived, however our purpose was and nonetheless is to rejoice the transformative energy of sound and music. We wished to create a group that makes it simple to flee – whether or not it’s a weekend journey, dreaming of future locations or listening to music that may encourage and raise your spirits. Releasing the gathering now, each manufacturers felt an excellent stronger name to assist the stay music business throughout its time of want, which led us collectively to resolve to donate the web revenue [the Recording Academy’s charity] MusiCares.
SK: The world has modified in so some ways since this partnership was created. However we knew that now, greater than ever, it made sense to introduce cooperation. It doesn’t matter what journey means to a person proper now, the items from the gathering will improve every journey, no matter distance, period or location.
W *: Are any particular merchandise deliberate sooner or later?
JL: We hope so! Sound and music are an necessary a part of so many individuals’s travels and we hope to discover extra methods to enhance that have for our clients. §
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